How To Create A LinkedIn Account For Business (UPDATED) As of January 2022, LinkedIn boasts a user base of 722 million, making it the largest business network globally. With 25% of adult Americans and 22% of them engaging daily, LinkedIn presents unparalleled opportunities for professional networking and business growth.
Whether you aim to stay connected with former colleagues, attract new clients, or explore career opportunities, LinkedIn serves as a vital platform. Creating a Business Manager account enables your company to streamline management tasks, including overseeing ad accounts, LinkedIn Pages, Matched Audiences, and team members and clients, all from a centralized location.
In today’s digitally-driven professional landscape, both job seekers and businesses leverage LinkedIn’s robust features for networking, recruitment, content creation, marketing, and more. With over 50 million weekly users engaging with personal and professional content, LinkedIn offers a myriad of opportunities for individuals and organizations alike.
Why You Should Set Up a Business LinkedIn Page
LinkedIn can be a powerful lead-generation tool when utilized effectively. By creating a page for your company on LinkedIn, you can leverage various benefits to enhance your brand presence and professional network. Here’s why setting up a business LinkedIn page is crucial:
- Promote Products and Services: A LinkedIn business page allows you to showcase your company’s products and services to a wide audience. Prospective employees can learn about your company culture, and your visibility can increase as employees add your company to their profiles. Additionally, you can assign management roles to different staff members, streamlining page maintenance tasks.
- Brand Promotion: Utilize LinkedIn Pages to promote your brand effectively. Keeping your personal and professional networks separate can enhance your professional image. As you expand your network on LinkedIn, a business page enables you to delegate page maintenance responsibilities to your team. You can direct connections from your profile to your business page, significantly boosting your company’s LinkedIn profile.
How to Create a LinkedIn Account for Business
Follow these steps to create a LinkedIn Business Manager account:
- Visit the LinkedIn Business Manager page @Linkedln.business and give your account a name, preferably incorporating your company’s name and relevant details.
- Upload a logo for your Business Manager account and add your work email address, where all correspondence related to your Business Manager will be received.
- Choose the option that best describes your usage of Business Manager, such as managing your business or clients’ businesses.
- Select “Create” from the menu to finalize the account setup.
After creating a Business Manager account, you can invite people, add ad accounts and Pages, form partnerships, and share Matched Audiences across ad accounts.
Additional Tips:
- Add pertinent details about your company when creating the account to facilitate recognition for your staff and collaborators.
- Upload a logo to enhance your brand visibility.
- Pay attention to customer feedback and adapt accordingly to prioritize their needs.
- Utilize LinkedIn content features to engage with potential clients regularly.
Frequently Asked Questions About LinkedIn Business Accounts:
- Should I pay for LinkedIn?
Consider paying for premium features after thoroughly utilizing the website’s free services. - What should I focus on the most for my business on LinkedIn?
Prioritize your customers by listening to their feedback and adapting accordingly. - Are LinkedIn photographs important?
Profile photos help establish credibility, and visuals on your company page attract attention.
Conclusion:
LinkedIn is an invaluable platform for networking and promoting your brand. Setting up a business LinkedIn page enables you to connect with industry professionals, showcase your company’s offerings, and expand your reach effectively. By leveraging LinkedIn’s features and engaging with your audience regularly, you can maximize the potential of your business presence on the platform.